STRATEGIC MANAGEMENT IN NANOTECHNOLOGY AND PHARMACEUTICAL PRODUCTION

Abstract

Research in the field of nanotechnology and strategic management in pharmaceutical production has gained significant importance in recent years. This article analyzes the role of nanotechnology in the pharmaceutical industry, its impact on production processes, and the role of strategic management. Nanotechnology is expanding the possibility of delivering drugs precisely and efficiently, which will help to improve production processes, as well as increase the bioavailability (level of penetration into the body) and efficacy of drugs. At the same time, the complexity of the production of pharmaceutical products based on nanotechnology and the need to resolve regulatory issues are also discussed. The article examines current market developments, corporate investments in the field of nanotechnology, as well as future prospects. Keywords: Nanotechnology, pharmaceutical industry, strategic management, drug