THE ROLE OF NATIONAL DRESSES IN CULTURAL IDENTITY, SEMIOTIC STRUCTURE AND SOCIOCULTURAL INTEGRATION

Abstract

This article is devoted to the analysis of the symbolic functions of Uzbek national costumes in the formation of cultural identity, ensuring intergenerational sociocultural continuity, and in the semiotic system. The research used approaches from semiotics, structural functionalism, ethnosemiotics, and cultural anthropology. The results showed that national costumes act as an intellectual cultural code that shapes the moral criteria of society, gender roles, aesthetic views, and collective memory. In the context of globalization, the semantic layers of costumes are being reinterpreted, and a new demand for a balance between traditionalism and modernity is emerging.