Law of the Republic of Uzbekistan “On Trademarks, Service Marks and Appellations of Origin”. Tashkent, 2001. Intellectual Property Agency of the Republic of Uzbekistan. Trademark Registration Guide. Tashkent, 2022. World Intellectual Property Organization

Authors

  • Ubaydullayev Izzatulla Musoxonovich O'zbekiston Respublikasi Adliya vazirligi huzuridagi "Intellektual mulk markazi" davlat muassasasi Samarqand viloyat filiali bosh maslahatchisi
  • Bekmuratov Davron Auyezmuratovich O'zbekiston Respublikasi Adliya vazirligi huzuridagi "Intellektual mulk markazi" davlat muassasasi Buxoro viloyat filiali bosh maslahatchisi

Keywords:

trademark, brand, intellectual property, entrepreneurship, competition, commercialization, license, franchising.

Abstract

This article analyzes the importance of trademarks in the activities of business entities, their economic and legal essence, as well as the role of the brand in ensuring competitiveness in modern market conditions. The role of trademarks in commercialization, attracting investment, and building consumer confidence is described on a modern and scientific basis.

References

O‘zbekiston Respublikasi “Tovar belgilari, xizmat ko‘rsatish belgilari va tovar kelib chiqqan joy nomlari to‘g‘risida”gi Qonuni. Toshkent, 2001.

O‘zbekiston Respublikasi Intellektual mulk agentligi. Tovar belgilarini ro‘yxatdan o‘tkazish bo‘yicha qo‘llanma. Toshkent, 2022.

World Intellectual Property Organization (WIPO). Intellectual Property Handbook: Policy, Law and Use. Geneva, 2017.

Kotler Philip Marketing Management. Marketing Management. Pearson Education, 2016.

European Union Intellectual Property Office (EUIPO). Trade Mark Guidelines. Alicante, 2021.

Published

2026-03-25

Issue

Vol. 3 No. 3 (2026): UNIVERSAL INTERNATIONAL SCIENTIFIC JOURNAL

Section

Articles

How to Cite

Law of the Republic of Uzbekistan “On Trademarks, Service Marks and Appellations of Origin”. Tashkent, 2001. Intellectual Property Agency of the Republic of Uzbekistan. Trademark Registration Guide. Tashkent, 2022. World Intellectual Property Organization. (2026). Universal International Scientific Journal, 3(3), 35-37. https://universaljurnal.uz/index.php/jurnal/article/view/3959