ОLIY TA’LIM MARKETINGIDA RAQAMLI BRENDING ORQALI TALABA FAOLLIGINI OSHIRISH
Kalit so‘zlar:
oliy ta’lim marketingi, raqamli brending, talabalar faolligi, ijtimoiy tarmoqlar, brend kapitaliAbstrak
Raqamlashtirish sharoitida oliy ta’lim muassasalari marketing strategiyasida ijtimoiy tarmoqlardan foydalanish alohida ahamiyat kasb etmoqda. Raqamli brending maqsadli auditoriya bilan ikki tomonlama muloqotni yo‘lga qo‘yishga, OTM brendining tanilishini oshirishga va abituriyentlarning qaror qabul qilish jarayoniga ta’sir ko‘rsatishga xizmat qiladi. Instagram kabi vizual platformalar ta’lim muassasasining ijobiy imidjini shakllantirishda va yosh auditoriyani jalb etishda muhim o‘rin egallaydi. Mazkur maqolada foydalanuvchi bilan o‘zaro aloqaning ahamiyati, raqamli kanallar orqali universitet brendini shakllantirish va “brend ruhi” — ya’ni o‘qituvchilar va xodimlar tomonidan uzatilayotgan qadriyatlarning roli yoritib berilgan.
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