THE FORMATION OF PRAGMATIC MEANING AND THE ROLE OF ARTISTIC EFFECT MEANS IN TV ADVERTISING SLOGANS

Authors

  • Shaxabitdinova Shoxida Xoshimovna Andijan State University
  • Abdullayev Begzodbek Holdaraliyevich Andijan State University

Keywords:

Slogan, Artistic tools, Hidden meaning, Metaphor, Synecdoche, Metanymy, Epithet, Antithesis

Abstract

This article highlights the role of artistic means in the advertising text, the fact that the advertising product is essentially a unique information unit, the use of artistic components to create additional meanings, and not just based on business-marketing terms or components in the creation of slogans. 

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Published

2024-05-22

Issue

Vol. 1 No. 3 (2024): "LINGUISTIC HERITAGE AND DEVELOPMENT OF LINGUISTICS" Proceedings of the international scientific-practical conference on

Section

Articles

License

Copyright (c) 2024 Shaxabitdinova Shoxida Xoshimovna, Abdullayev Begzodbek Holdaraliyevich

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

THE FORMATION OF PRAGMATIC MEANING AND THE ROLE OF ARTISTIC EFFECT MEANS IN TV ADVERTISING SLOGANS. (2024). Universal International Scientific Journal, 1(3), 167-171. https://universaljurnal.uz/index.php/jurnal/article/view/139