FORMATION OF DISCOURSE CONDITIONS IN MARKET RELATIONS

Authors

  • B. X. Abdullayev Teacher of Andijan State Institute of Foreign Languages
  • S.SH.Abdullayev Andijan State Institute of Foreign Languages Teacher of the Department of General and Comparative Linguistics

Keywords:

discourse, advertising, communicative dialogue, pragmatics, advertising text

Abstract

This article discusses the formation of advertising discourse in market relations and the observation of pragmatic phenomena in advertising texts, lexemes used in the process of appeal, offer and persuasion in the speech relationship between the seller and the buyer

References

Austin, John. Philosophical Papers. Oxford: Oxford University Press, 1960. —. How to Do Things with Words. Oxford: Oxford University Press, 1962/1975. 2nd ed.

Арутюнова, Н.Д. Понятие пресуппозиции в лингвистике [Текст] / Н.Д. Арутюнова - М.: Изд-во АН СССР, 1973. – С. 84-92.

KH, Abdullaev B. "A LOOK AT ADVERTISING AND THE HISTORICAL FORMATION OF ADVERTISING IN UZBEKISTAN." Open Access Repository 8.12 (2022): 684-686.

Ф.К.Хабибуллаева. К проблеме воссоздания национальной самобытности в художественном переводе. «Содружество культур» (материалы республиканской научно-практической конференции), Наманганский государственный университет, 20-21 май.2026 – С. 84-92.

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Published

2024-08-04

Issue

Vol. 1 No. 6 (2024): Proceedings of the international scientific-practical conference on "Actual issues of general philology".

Section

Articles

License

Copyright (c) 2024 B. X. Abdullayev, S.SH.Abdullayev

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

FORMATION OF DISCOURSE CONDITIONS IN MARKET RELATIONS. (2024). Universal International Scientific Journal, 1(6), 10-12. https://universaljurnal.uz/index.php/jurnal/article/view/964