SOME CONSIDERATIONS ON THE COGNITIVE-PRAGMATIC CHARACTERISTICS OF WORD ORDER IN ADVERTISING TEXTS

Authors

  • M.S.Pozilov Andijan State Institute of Foreign Languages Dean of the Faculty of Romano-Germanic and Slavic Languages, etc

Keywords:

advertisement, text, word order, information, persuasion, consumer, emotion, product, service, cognitive aspect, pragmatic strategy

Abstract

The article is devoted to the cognitive-pragmatic features of word order in advertising texts. It provides information that attracting attention, creating emotional impact, persuading the consumer, and taking into account the cultural context are important means of influencing the consumer. They increase the attractiveness, memorability and convincingness of the advertising text.

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Published

2024-08-04

Issue

Vol. 1 No. 6 (2024): Proceedings of the international scientific-practical conference on "Actual issues of general philology".

Section

Articles

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Copyright (c) 2024 M.S.Pozilov

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

SOME CONSIDERATIONS ON THE COGNITIVE-PRAGMATIC CHARACTERISTICS OF WORD ORDER IN ADVERTISING TEXTS. (2024). Universal International Scientific Journal, 1(6). https://universaljurnal.uz/index.php/jurnal/article/view/971