THE FORMATION OF PRAGMATIC MEANING AND THE ROLE OF ARTISTIC EFFECT MEANS IN TV ADVERTISING SLOGANS

Authors

  • Shaxabitdinova Shoxida Xoshimovna
    Andijan State University
  • Abdullayev Begzodbek Holdaraliyevich
    Andijan State University

Abstract

This article highlights the role of artistic means in the advertising text, the fact that the advertising product is essentially a unique information unit, the use of artistic components to create additional meanings, and not just based on business-marketing terms or components in the creation of slogans. 

Keywords:

Slogan Artistic tools Hidden meaning Metaphor Synecdoche Metanymy Epithet Antithesis

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Published

How to Cite

Shaxabitdinova , S., & Abdullayev , B. (2024). THE FORMATION OF PRAGMATIC MEANING AND THE ROLE OF ARTISTIC EFFECT MEANS IN TV ADVERTISING SLOGANS. Universal International Scientific Journal, 1(3), 167–171. Retrieved from https://universaljurnal.uz/index.php/jurnal/article/view/139

Issue

Vol. 1 No. 3 : "LINGUISTIC HERITAGE AND DEVELOPMENT OF LINGUISTICS" Proceedings of the international scientific-practical conference on

Section

Articles

License

Copyright (c) 2024 Shaxabitdinova Shoxida Xoshimovna, Abdullayev Begzodbek Holdaraliyevich

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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