THE IMPORTANCE OF CULTURAL SENSITIVITY IN GLOBAL BUSINESS

Authors

  • Abdulazizov Dovudbek the teacher of Andijan State Institute of Foreign Languages
  • Sobirov Islombek the student of Andijan State Institute of Foreign Languages

Keywords:

Mehnat ko’rsatish, muhimlik, biznes, Muloqot , muntazamlashtirish

Abstract

In today's interconnected world, businesses operate on a global scale, interacting with diverse cultures. This article explores the significance of cultural sensitivity in fostering successful business relationships across borders. Through examples and strategies, it highlights the importance of understanding and respecting cultural nuances for effective communication and collaboration in the global marketplace

References

Hofstede, G. (1980). Culture's Consequences: International Differences in Work-Related Values. Beverly Hills, CA: Sage Publications.

Trompenaars, F., & Hampden-Turner, C. (1997). Riding the Waves of Culture: Understanding Diversity in Global Business. New York, NY: McGraw-Hill Education.

Adler, N. J. (1997). International Dimensions of Organizational Behavior. Cincinnati, OH: South-Western College Pub.

Brislin, R. W. (1993). Understanding Culture's Influence on Behavior (2nd ed.). Orlando, FL: Harcourt Brace College Publishers.

Thomas, D. C., & Inkson, K. (2004). Cultural Intelligence: People Skills for Global Business. San Francisco, CA: Berrett-Koehler Publishers.

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Published

2024-08-04

Issue

Vol. 1 No. 6 (2024): Proceedings of the international scientific-practical conference on "Actual issues of general philology".

Section

Articles

License

Copyright (c) 2024 Abdulazizov Dovudbek , Sobirov Islombek

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

THE IMPORTANCE OF CULTURAL SENSITIVITY IN GLOBAL BUSINESS . (2024). Universal International Scientific Journal, 1(6), 97-99. https://universaljurnal.uz/index.php/jurnal/article/view/996